Art direction intern, vml
ENSURE YOURSELF
Entering your late-40s, your life and your body go through unforeseen changes — your voice starts to crack, hair stops growing in places it used to, you start caring what others think… about your lawn. It’s a second puberty.
Ensure Yourself offers the physician-approved liquid confidence to tackle a new wave growing pains.
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Ensure is a #1 doctor-recommended brand among physicians who recommend oral nutritional products to their patients. However, drinking it is seen as an admission of fault amongst consumers. How does Ensure place power back in the hands of the customer while rejuvenating their age demographic?
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As an Art Direction Intern, I thought at a high conceptual level, uncovered consumer insights, and created speculative work which inspired the final campaign platform.
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July 2025
