Art direction intern, vml
magic stuf
With the Oreo cookie at the center, Magic Stuf challenges our consumers to use the cookie as their canvas of creation to make Halloween magic.
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Oreo is a classic American brand with strong year-round sales. Yet, around October, cookies fall behind as candy takes over. How does Oreo fit in to Halloween by redirecting attention to the cookie shelf?
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As an Art Direction Intern, I thought at a high conceptual level, tapped in to previous existing consumer behaviors and visually directed a full-funnel campaign which invites our audience to stay playful all season long.
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June-August, 2025
