Art director, vml

THE SHAPE OF MY HEART SHAPED PIZZA

Pizza Hut’s beloved Heart-Shaped Pizza was back in stores and available nationwide, but how could we differentiate ourselves from the various other brands rolling out the same heart-shaped pizza promotion? With none other than the masterminds behind the song ‘The Shape of My Heart’ and millennials' heartthrobs Howie Dorough and Nick Carter.

  • Pizza Hut is a classic American brand with a loyal fan base nostalgic for the 90s. How do we highlight Pizza Hut’s Heart Shaped Pizza in a was that commemorates our millennial admirers?

  • As an Art Director, I concepted social posts and promotional materials for the larger campaign.

  • January 2025

Team

Sr. AD: Kelsey Johnson

ACD: Kaitlyn Zeitler

GCD: Derekh Froude

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Pizza Hut Organic Social